Product labels are arguably the most important part of a product’s packaging, as they provide customers with important details about a particular item. Unfortunately, many printing companies use substandard materials in their product labeling, resulting in prints that may fade or become illegible over time.
If you’re a business owner or marketer looking for quality custom label printing services, it pays to look for specific signs that the company is using quality materials – after all, an effective and durable label can make all the difference when marketing your products. In this blog post, we’ll discuss 10 key indicators to help you ascertain whether your print supplier is up to scratch.
1. High-Quality Printing Equipment
The first sign that a printing company is using top-notch materials for their product labels is the type of printing equipment they have in-house. State-of-the-art label printers, such as digital or flexographic machines, are able to produce high-quality prints with exceptional color accuracy and detail. This means that the ink and ink transfer process is efficient, resulting in clear and crisp labels with minimal color bleed.
2. High Resolution Designs
Another indicator of quality materials being used for product labels is the resolution of the printed designs. A printing company that uses high-resolution graphics and images in their label designs typically has access to advanced printing technology and top-quality materials. This translates to sharper, more vibrant prints that will make your products stand out on the shelves.
3. Durable Substrates
The material used for the label substrate, or base layer, is crucial in determining the overall quality and durability of a product label. A printing company that uses durable substrates such as vinyl or synthetic paper will ensure that your labels are able to withstand harsh conditions and still maintain their integrity. These substrates are also resistant to water, oils, and chemicals, making them ideal for use on various types of products.
4. Fade-Resistant Inks
One of the biggest challenges in label printing is ensuring that the ink used will not fade over time. A reputable printing company will understand this and use UV-resistant or pigment-based inks that are able to withstand exposure to light and heat. This is especially important for products that will be displayed outdoors or in direct sunlight, as the colors on the label need to remain vibrant and legible.
5. Finishing Options
A professional printing company will offer a variety of finishing options, such as laminating or varnishing, to add an extra layer of protection to product labels. These finishes not only enhance the appearance of the label but also provide additional resistance to scratches and scuffs, ensuring that the label remains intact throughout its lifespan.
6. Secure Adhesives
The adhesive used on a clear label plays a crucial role in its overall quality and effectiveness. A printing company that uses high-quality, secure adhesives will ensure that your labels stay in place and do not peel off easily. This is particularly important for products that will be shipped or handled frequently, as you want the label to remain intact during transportation and use.
7. Variety of Label Materials
A printing company that offers a wide variety of label materials is likely to have access to top-quality materials from various suppliers. This allows them to cater to the specific needs of their clients and offer different options for label materials based on the product, its packaging, and other requirements. Having a diverse range of materials also shows that the company is dedicated to providing quality solutions for their customers.
8. Knowledgeable Staff
A printing company that uses quality materials for product labels will have knowledgeable staff who are well-versed in the different types of materials and their properties. They will be able to guide you through the selection process and recommend the best materials for your specific needs. This level of expertise is a clear indication that the company cares about using quality materials in their printing processes.
9. Quality Control Measures
A reputable printing company will have strict quality control measures in place to ensure that all products leaving their facility are of the highest standard. This includes regular checks on the materials used for printing, ensuring that they meet industry standards and adhere to their own quality guidelines.
10. Client Testimonials
Lastly, a reliable indicator of quality materials being used by a printing company is positive client testimonials. Take the time to research the company’s reputation and look for reviews from past clients. If a printing company consistently receives positive feedback about the quality of their product labels, it’s safe to assume that they are using top-notch materials in their printing processes.
In conclusion, there are several key signs that can help you determine whether a printing company is using quality materials for product labels. From high-resolution designs and durable substrates to knowledgeable staff and positive client testimonials, paying attention to these indicators can help you choose a printing company that will deliver exceptional label printing services for your business.
So next time you’re in need of product labels, be sure to keep an eye out for these signs to ensure that your labels are not only visually appealing but also durable and effective in promoting your products.