Business

How to Increase Your Conversion Rate by 50%

Did you know that 58% of visitors won’t return to a website again if they don’t find what they’re looking for on their first visit? The same study also showed that only 30% of visitors are ready to purchase their first visit. If your conversion rate is anything less than 20%, here are some tips on increasing it by 50%. With the rise in online commerce, more and more shopping websites have sprung up. There are over 2 million e-commerce sites as of 2016. Even so, statistical analysis has shown that conversion rates vary widely between different niches and industries. How does this relate to your e-commerce site or blog? Let us break it down for you.

Define your goal

Before you start strategizing to increase your conversion rate, you must first define your goal. Knowing what you want to achieve with your e-commerce site or blog is important. Are you looking to increase sales? Or perhaps you want to increase brand awareness? Knowing what you want to achieve before you start any form of optimization will help you focus on improving specific elements of your site or blog. This conversion rate calculator will help you to measure your conversion.

Improve your user experience

Your users should find your site or blog engaging, helpful, and easy to navigate. If they don’t, they’ll likely bounce before they have a chance to convert. You can improve your user experience in many ways. You can start by creating a user persona to get inside the heads of your target audience. You can also create a user journey that will help you visualize the path your visitors take when visiting your website. Once you’ve done that, you can start improving your user experience by adding videos to your site. Videos can help visitors visualize your products and services and are proven to increase conversions by up to 90%. You can also improve your user experience by adding a FAQ section to your site. This will help answer common questions your visitors might have and, in turn, reduce drop-off. 

Be clear with your navigation.

Depending on the product or service you’re selling, the navigation of your e-commerce site could be responsible for conversion rates as high as 50%. However, poorly designed or confusing navigation can lead to a drop in conversion rates of up to 79%. That’s why it is important to be clear with your navigation. Good navigation consists of three elements. The main navigation menu, a secondary navigation menu, and a footer navigation menu. The main navigation menu presents your most important categories, whereas the secondary navigation menu presents sub-categories. The footer navigation menu should present your most important categories and be consistent throughout your site.

Show benefits early on

You want to keep your visitors on your website for as long as possible. While you don’t want to push the sale too early, you also want to show visitors the benefits of your products or services early on. If you want to increase your conversion rate, you should highlight the benefits of your products in the first paragraph of your product descriptions. You can also do this in your product images. Ensure that your products’ main benefits are visible in your images. This will help visitors understand your products better and, in turn, help them convert.

Increase trust with customer reviews

You’re losing potential sales if your site or blog doesn’t have customer reviews. The biggest reason people abandon their shopping carts is a lack of trust in the seller. To increase trust, you can add customer reviews to your site. You can also write reviews yourself. You don’t have to review your products, but you can write reviews of similar products to help increase conversions. You can even ask you’re happy customers to write reviews for you.

Help visitors find what they’re looking for

If a visitor lands on your site or blog but doesn’t find what they’re looking for, there’s a good chance they’ll leave your site without converting. You can add search functionality to your site to help your visitors find what they’re looking for. You can also add categories, product descriptions, and other elements that help visitors find what they’re looking for on your site. You can also add filters and sorts to narrow down the options and make it easier for visitors to find what they’re looking for. Of course, this only applies if you sell multiple products or offer multiple services.

Conclusion

These are just a few ways to increase your conversion rate by 50%. These tips are easy to implement but can make a huge difference to your bottom line. If you’re serious about growing your business, it’s time to start optimizing your website or blog.

Related Articles

Leave a Reply

Back to top button